The Solution

During the pre-project analysis stage, KIAN brand agency specialists conducted research on features of the mentality of the target audience. An analysis was performed on the results of marketing researches, an audit of sales agents in the format of A, B,C, as well as several interviews were conducted with members and representatives of the target audience. The research allowed us to gain insight on the interests and needs of the consumers, which was the foundation of developing visual brand identity. The graffiti style is added to the project. An unusual suggestion was put on the table, uncommon for a segment of JN&SD - instead of traditional photorealistic images of fruits, why not use bright, colorful illustrations. With the same touch of style, the background illustrations are created. The unusual style, unlike anything else, made it possible to differentiate the character of the target market, who themselves aim to stand out. The new visuals of the “Juicy COOL” brand allowed it to differentiate itself from all the calm and archaic competitors.