The Case

In October of 2008, “ZapSibJASO” insurance company began the process of re-branding, for which the necessity came from changing the company’s marketing strategy, aimed at expanding sales territory, and improvement of the company’s product range. The first step the insurance provider took was changing its name to “D2 Insurance”.

The Assignment

Developing a corporate style, a company brand book, as well as a set of materials for promotion, which would reflect a multi-product company portfolio and create and effective system of navigation throughout the product line.