An international exhibition complex in the center of RussiaThe Novosibirsk Expocenter, an ambitious project that is the only one of its kind in the whole Siberian region, corresponds entirely with European tendencies in the exhibition business sector. The Center is ready to host projects of the highest level and of any kind, from industrial exhibitions to the musical concerts of global stars and political congresses. TASKOur brief was to design a visual identity for the brand, to create a brandbook, as well as to design a website and advertising materials..SOLUTIONNovosibirsk Expocenter is an open space of opportunities for projects, innovations and events, contributing to the development and effective interaction of the participants of the process. The overarching mission of the center is to facilitate an exchange of ideas and experience, thereby encouraging the forming of new mutually beneficial relationships, helping businesses secure their positions in the global market. In such a way the essence of the brand: ‘Novosibirsk Expocenter’ can be seen as a unity of form and content, complementing and defining each other.This idea formed the background for the design of the brand's visual identity. The basis of the graphic style allegorically symbolized the idea of space and form. The chosen font that implies both strength and stability, implemented according to the tendencies of modern social project design. The combination of color and graphical solutions create a friendly image, and one that is receptive to the idea of co-branding and incorporating other general marketing tools for incoming events. The designed graphical system has a clear navigation system with regards to the color scheme of the website in addition to various corporate and printed advertising.