Kuntsevo group — a story of successful partnership The Kuntsevo group, one of the largest producers of snacks and grocery products in Russia, is one of only a few players on the market who own their own farming enterprises, thereby enabling them to control the production cycle from the growth and preparation of raw-ingredients, to the eventual sale of the finished products. Being one of the market leaders, Kuntsevo is always seeking to develop, constantly creating new products and venturing into other areas of business.KIAN and Kuntsevo group have worked together for many years, completing a significant number of successful projects during this time. In 2010 the brand Super-Hruper was introduced to the market. The brand portfolio offers the quick and convenient breakfasts, orientated towards a youthful target market. In order to create a visual image for the brand that would be attractive and interesting for children, a unique character was created reflecting the positive advantages of the brand and at the same time making it more authentic and ‘alive’. A playful situation was designed involving the character for every item in the product line.In 2014 KIAN carried out a full rebranding exercise for Kuntsevo group. The renewed visual image of the company was implemented across all communication materials: packaging, the style of the company, decoration of the offices, and advertising materials.