Comprehensive rebranding of LU·KA companyThe "Luka" company was founded in 1998 in Novosibirsk. The brand had managed to retain customers for almost 20 years, but in time the competition with major national brands became more difficult. In 2015, the company contacted the KIAN group for a comprehensive rebranding and development of the product strategy.As a result, the "LUKA" brand fundamentally changed its image, becoming bright, modern and more attractive for a young target audience.LUKA has never failed to amaze consumers. It has introduced a unique sauce line with fascinating flavors to the market. The new classic mayonnaise sauce "LUKA Domashniy" made with natural yolk was introduced to the premium market segment.The new product lines were developed based on consumption requirements and trend analysis. The KIAN group's team and LUKA process engineers have developed new unique products which have no counterparts in consumer properties and taste on the market.The sauces and marinades sector makes cooking delicious meals for the whole family easier and faster, and the "Mamarinado" home-made marinades line moves this sector forward.The developing sector of dipping sauces is presented by the cream sauces brand "Makimana". This brand allows consumers to try delicious sauces developed by LUKA's brand chef.The promotional website offers its users full and interesting information about products and a collection of video recipes with a fresh approach to traditional products. The website was developed for the presentation of the company's positive changes and to support the start of the new brands.