The Case
The “Mega Ice” brand was launched by the “Snejniy Gorodok” company in 2003. Under this trademark, a wide variety of frozen dairy products are produced, prepared by original and exclusive recipes. Products are oriented at the young, active, and in search of something new target audience. At the time of referral to our agency, the visual image of the brand was estimated as obsolete, and unable to solve marketing problems of the brand.
The Assignment
To develop a visual brand conception, corresponding to the positioning of the brand that also addresses the interest and values of the target audience. The visual image of the brand should clearly differentiate it from competitors, as well as other brands of the company.
The Solution
The heart of the developed visual brand image was created logotype. An unusual and bright grapheme, styled in the shape of crystal ice, decorated by loose rhinestone all under a royal crown, a symbol of selection and high status which is a strong visual image, an eye-stopper that effectively attracts the consumers’ attention. Another unusual decision made was the use of a dark-blue, almost black color in the background. The black color, contrasting with the eye-catching logo attracts attention and makes the product stand out from the white and blue mass in the dairy isle.