The Case
Mareven Food Central Company planned to produce a new product in assortment line of “Rollton” brand such as a big portion of instant egg noodle. Development of its package was planned as the beginning of redesign of all “Rollton” trade mark assortment.
The Assignment
To develop a visual brand conception of a new product that is able to make a brand more modern and to save its recognition.
The Solution
As a result, logo and color code were saved as the main visual elements of brand identity. Graphic area of the package was highly developed and enriched. It was added by background illustrations and developed by the informational ideograms and icons. Also a navigational zone of the package was significantly enlarged that made the navigation easier and the package more functional. Product zone was highly changed and food style became more actual, attractive and delicious.