The marketing audit aims to acquire complete and objective information on company activity and operations, including inner business processes and operations in marketing, advertising and PR. It also includes collecting information on the market itself, competitors' activity and assessment of the consumer's perception of the company.
The goal of the brand audit is to assess brand position in the market relative to competitors, analyze brand perception by consumers, staff, as well as partners of the company. The combination of quantitative and qualitative approaches to the brand analysis guarantees an effective audit.
Considerable experience in the field of marketing research allows us to carry out examinations at a highly professional level.
The goal of the marketing strategy is to define unique and differentiating features of the new brand and its position in the competitive field. A proper marketing strategy provides structured brand description and significantly reduces risks of incorrect brand development and misleading creative concepts in the future.
Brand platform guarantees consistency in decision making on marketing issues as it provides the complete brand description with limitations and directions for further development . Brand platform links together all brand attributes and displays their interrelations and hierarchy.
Positioning aims to deliver a product presentation that is original and different from others. Proper positioning will help meet consumers' insight and their desired image of the product.
Communicative strategy is a long-term program for achievement of brand targets by means of communication with the end users of the product.
Brand name is the most common and accessible way to bring out the brand essence to the consumer. It is highly important for the agency to provide its clients with legally clear and compatible brand names, which can be established throughout interaction with the agency's legal department.
Development of brand attributes that identify the brand on conceptual, visual, verbal and emotional levels.
Development of the product's visual image which motivates consumers to buy and differentiates the brand from competitors. Creation of an effective system of navigation within product line, food styling as well as package shaping.
Development of a creative conception of brand communication in accordance with the communicative strategy.
Creation of advertorials, brand image lines, campaign lines, TVC scripts and PR editorials, as well as text content for websites.
Optimization of a company's business processes and solutions for marketing and communicative needs using interactive possibilities of the internet and other forms of media.
Creation of advertising polygraphy, POS/POP materials, outdoor advertising. BTL-action design.