"Digital media in the modern world is an environment in which business, brands and ideas are located in the closest proximity to their audience. The opportunity to receive instantaneous consumer feedback enables the brand to build a more efficient, flexible and inspiring means of communication.

By the use of interactive features, the essential nature of a project is fully revealed to the consumer at every stage of its development. In the long term, this entails the creation of a long-term strategy for the brand in the digital environment, ranging from mobile applications to websites and advertising campaigns."