A comprehensive brand services for Carefree® и o.b.® brands in the sphere of advertising communication Johnson&Johnson Company is the world leader in the production of pharmaceuticals, medical goods and equipment. In 2013, KIAN became the strategic partner of Johnson&Johnson, specifically in the female hygiene segment – a market in which the company enjoys undisputed leadership. In the framework of this strategic partnership creative concepts for advertising campaigns were designed across all current brand interests, in the sphere of advertising communications: the introduction of new products, support for existing ones and the stimulation of sales performance. The creative ideas and key visual themes were adapted across all relevant channels of communication: external adverts, internet, POS display. A further important task for the brands in this category was to work on how the product appears on the shelf, i.e. to attract attention to new products and seasonal promotions. In addition to solving the above tasks, KIAN completed work on the design of the packaging for the brands Carefree® and o.b®.