"Man is constantly surrounded by space and naturally this has a profound effect on his life, plunging him into different moods, and conjuring various emotions and moods within him. Whether this space happens to be an urban area or street, or a small bakery or counter, is of little importance.

The ability to create a conscious space is thus a powerful tool of communication with the consumer and to successfully convey the essence of a brand via space is to create an effective and comprehensive solution."