A new visual image for the “Optimal” brandTASKA comprehensive redesign of the “Optimal” brand of probiotic yoghurts for Savushkin Produkt company, the major milk producer in the Republic of Belarus.SOLUTIONTo show the new positioning of the “Optimal” brand, an optimal balance of state and health was constructed through the anchor element "O", which makes the brand's visual concept as charismatic as possible. A circle is a perfect shape, perfect balance, a symbol of solar energy and unity. This symbol perfectly shows the product essence, which builds harmonious digestion and gives confidence in yourself and your health.KIAN Group has been the partner of Savushkin Produkt company since 2012. The new result of cooperation with the “Optimal” brand was highly praised by both brand fans and new consumers.
