Redesign of the Frutilad brandFrutilad is the first brand in Russia and one of the first brands of fruit bars made of dried fruits in the world. In 2020, Beloe Derevo company which produces fruit bars, pastilles, fruit and nut mixes and other snacks under the Fruktovaya Energiya brand, asked KIAN to redesign its famous product.TASKTo renew the brand's visual image, make it more modern and relevant and preserve its recognition.DECISIONKIAN developed the brand's visual strategy that makes it easier to expand the stock linearly and into new product categories.As a result, we formed an updated and beautiful visual image of the brand that is consistent with the current design by preserving the pattern that has been historically used and recognizable by consumers. Its presence allows maintaining brand awareness in a competitive environment for a regular customer.
