DAVICI — wooden art puzzlesDAVICI are wooden puzzles with a unique cut pattern and complex art content.The project's key goal is to consolidate the position of the market leader in unique wooden puzzle category.The project has included the development of an optimal complex of marketing solutions, which has served as the basis for working with packaging, space and communications: brand strategy and positioning, tools for maintaining and bringing anchor products to the market in several consumer segments.The culture DNA of Russia is the basis for the updated positioning as it has always been connected with art, and the current consumer insight - an eco-friendly and conscious approach to spending time with pleasure.In the frame of the complex project, a visual strategy has been developed for five product collections, architectural solutions for offline trade formats and digital solutions for the Davici online store.The brand's visual strategy is based on a variety of colour solutions, a recognizable logo, a corporate cut pattern and author's works of art - these visual constants allow enhancing and showing the brand identity to various media, meeting the expectations of a modern consumer.The concept of the retail space is designed taking into account the scenarios of interaction with the product, and allows to adapt key architectural solutions to exhibition formats.
