Kultura khleba (Bread culture) traditional artisan bakeryKultura khleba traditional artisan bakery is a fresh look at the baking tradition and modern consumer's trends to choose only the best natural products for the diet.The KIAN team's task is to develop a new brand for artisan bread baking which would combine the personal responsibility of the project's brand chief and show a healthy product.The author's product has been the basis for the positioning: it has been baked according to traditional recipes for real gourmets, who place high demands on the quality of ingredients to take care of health.Baking is a real art that requires special attention and attitude. Thus, Kultura khleba name is born, which serves as an idea for developing communications that form the basis of the brand's modern font design, which shows strategic advantages.
