D2 Insurance — a dynamic solution for a conservative marketIn October of the year 2008, the Insurance company Zapsibzhaso initiated the rebranding process; a decision brought about by a change in the company’s marketing strategy, having decided to focus primarily on the extension of sales territory and the development of a more extensive product portfolio.TASKThe design of a company style and brand-book for the company, in addition to comprehensive material required to advance further, materials reflecting the multi-product company portfolio. Furthermore it was necessary to create a simple system of navigation across the product line. SOLUTIONKIAN agency designed a dynamic system of brand identity, creating an effective means of communicating with the company’s clients. For each of the areas of business a marker was designed that identified the special features of the offered product. The solution enabled a clear differentiation between the offered products, and also added flexibility, altering the character of the communication and taking into account the interests and requirements of the target market.
