The creation of the significant brands for the Russian snack marketThe KDV group is the largest producer of confectionary and snack products in Russia. KIAN has been strategic partners with KDV for more than ten years, providing full support in the branding sphere.During this long-term, productive partnership, KIAN has created the visual image for the key brands within the KDV’s snack portfolio: Tri Korochki (Три корочки), Kireshki Light (Кириешки Light), and has designed certain brands from scratch, such as: Chipsoni (Чипсоны) and Сhipsoni Gold (Чипсоны Gold). In addition, KIAN adapted one popular company’s brand BEER’ka that belongs to the category of fish based snacks for the Western market.Testament to the effectiveness of the design solution is the fact that the key brands of KDV continue to be the forerunners in their market-segments (despite the snack market in general is governed by consumer impulse), having for many years constantly maintained the visual image originally created for them by KIAN.
