Kellogg’s EXTRA - New Premium BrandKellogg Company is an international leader among the breakfast cereals, second biggest Russianproducer of cookies and chips, in 2018 decided to start a new premium Kellogg’s EXTRA brand in two categories in the Russian market - granola muesli and cookies granola.TASKTo develop the visual representation of the Kellogg’s EXTRA brand for the Russian market in the premium segment of the breakfast cereals and cookies.SOLUTIONThe design was based on the premium, inspirational and appetizing grocery zones revealing the variety and grocery plentifulness. The Studio KIAN PRODUCTION has taken photographing and post-processing of 6 premium grocery compositions. The material and visual effects of the packages emphasize in maximum the product's ultimate luxury and differentiate the brand on the store shelves. Kellogg’s EXTRA granola muesli and cookies granola have appeared in many Russian shops and became fully appreciated by its new consumers.
