Nuts and KitKat Mini-bars — much-loved brands in a new snack formatNestle® Company planned the release of the Nuts and KitKat chocolate bars in a new, modern, snack format. The design of the packaging for the new product range was implemented by KIAN.TASKРазработать дизайн упаковки для нового продуктового предложения брендов Nuts и KitKat.SOLUTIONThe basis of the project was to transfer the well-known identity of the Nuts and KitKat brands to a new format of packaging, as well as to direct the consumer’s attention to the attractive appearance of the renewed product. KIAN designed a bright and attractive packaging solution and an attractive and dynamic product range. The back label of the product was created to be both simultaneously informative and appealing. Humorous characters were created for the KitKat mini brand, depicting situations in which the product is consumed. The new formats of Nuts and KitKat are already present in retail outlets and in several major trading networks.
