Integrated Brand Promotion for SUN PHARMA CompanySun Pharma is the leading global pharmaceuticals producer trusted by healthcare professionals and consumers in more than 150 countries.In 2016, KIAN became a strategic partner of Sun Pharma in promotion of the company's brands in the field of visual communications.Within the framework of the strategic cooperation, a new visual image of the famous "Coldact"brand – the leader on the market of cold medicines , as well as the visual concept of "Neotravisil" – cough medicine line, and a set of promotional materials to support the launch of the new brandhave been developed. The developed visual solutions were highly commended by the brand-team of the company and became the winner of consumer tests."Coldact" and "Neotravisil" medications in new designs are already on sale in Russian pharmacies and continue to expand their brand product portfolio.
