A comprehensive design for a brand of dairy based desserts“Savushkin Product” is the leading producer of milk products and juices in the Republic of Belarus. Having decided to enter a new stage of development, contact was made with KIAN in order to facilitate the design of the company’s brands within the modern and potentially lucrative dairy market. One of the first stages of this large-scale project was the comprehensive design of a brand that would operate in the sphere of dairy based desserts with sophisticated flavours.Research into the target market revealed that consumers perceive a dairy based dessert to be “innocent”, a kind of light treat that is a healthy alternative to other kinds of desserts. The design of the visual concept of the brand emphasized the lightness and refined nature of the brand’s product range, showing the idea of enjoyment with appetizing products filled with fruit and sophisticated ingredients topped with creamy yoghurt or fruit mousse. The formed concept of an “innocent treat” was developed across all brand communications: from the point of sale set-up, to the video advertising. Video:Creativity – Kinograph agencyProduction «Tutankhamun» / «Family Production»
