Gogol mogol – an innovative product for those trying to eat healthilyThe Gogol Mogol brand was created by KIAN branding company for the European Packaging Design Association, who were celebrating their twentieth anniversary in 2011. KIAN designed an idea for a new product, a creative brand concept and naming as well as the design of a packaging solution.Gogol Mogol is an innovative product for those people who, despite leading busy and dynamic lives, pay attention to their well-being and try to maintain a healthy diet. The solution put forward by KIAN changes the consumer’s notions of something that would otherwise seem to be obvious and commonplace. Now for your office snack you can have…a soft boiled egg!SOLUTIONThe unique innovation for the Gogol Mogol brand is found within the dual functions of the packaging, which doubles up as both a container and a preparation device: by removing the protective string, you activate a ‘smart’ substance which heats the egg to the required temperature – after a couple of minutes, you have yourself a healthy and nutritious breakfast or lunch. Gogol Mogol is positioned on supermarket shelves (in the egg section) in tiers of three packets on top of one another; packets which conveniently fit into shopping bags full of products without taking up too much space.Members of the EPDA jury praised the ergonomic design and innovative approach to the creation of the Gogol Mogol packaging, and chose this project of KIAN as the winner of their anniversary competition Design It Yourself.