Adaptive and friendly visual strategy for a brand of bakery productsRamensky confectionery plant is one of the largest manufacturers of bakery products in the Central part of Russia. One of the key brands of the Baker House company brings together a wide range of pastry bakery products, prepared according to traditional recipes, collected around the world.TASKTo develop a visual strategy of Baker House brand, able to unite a large number of products and SKUs, creating user-friendly navigation system.As far as the company's product portfolio is constantly expanding, an important task was the creation of such a visual system, which in the future could easily adapt to new ranges and products.SOLUTIONThe solution was to form a modern, friendly and clear brand image. Brand zone is a dynamic identifier and the key unifying element of the widest product line.Rich food zones, implemented in the style of artistic restaurant photography, reveal the beauty of baking and pastry, creating atmosphere and mood of the European bakeries.Due to its universality, the developed visual concept of the Baker House brand is easily adaptable to different sizes and types of packaging that allows to manage the brand in the conditions of constant diversification easily and efficiently.
