Rollton is a truly national brandThe Rollton trademark is a truly national and one of the most recognizable noodles brand on the Russian consumer market. The Mareven Food Central Company is one of the leaders in food production among the CIS countries. So with accumulated expertise in the field of instant noodles it decided to extend the brand in the segment of traditional pasta.A key objective of the project was to increase the perceived value of the brand and to create an image of a high-quality product, made using European technologies from the best raw materials, while maintaining a recognizable visual image of the brand.The proposed solution creates a clear brand block by keeping the key color code of the brand, while a modern approach to the design and dynamic appetizing product zone create a fresh and vivid image.Product zones represent images of mouth-watering dishes that the brand offers to prepare on the basis of pasta. Exclusive recipes from one of the most popular culinary resources were placed on the back side of the pack. The proposed solution allows building a clear navigation system within the product range, retaining the laconic package design and the unity of the brand image.The project resulted in the successful launch of the brand in a new highly competitive category, which gave new drive to the development of the Rollton brand and business of the company in general.