48 KOPEEK — the best ice-cream in Russia48 KOPEEK is one of the leading brands on the Russian ice-cream market and the №1 brand in the vanilla ice-cream category (according to AC Nielsen).This brand changes following the market trends and the ever-changing tastes of its consumers, who prefer more natural and healthy products.By summer of 2016, 48 KOPEEK carried out a major redesign of the packaging, covering the whole product line: sandwiches, trays, and traditional to-go products such as wafer cup ice-creams and choc-ice bars.All packaging in the 48 KOPEEK product range is now presented in a brighter design emphasising product’s natural formula, with a wider range of colours and appetising depiction of the product.The new design is most noticeable in the latest 48 KOPEEK product — a vanilla ice-cream bar with cranberry juice. The icing for the vanilla ice-cream is made of cranberry juice and it makes this product particularly exquisite: the refreshing and slightly sour taste of cranberries is perfect for delicate vanilla ice-cream.KIAN has carried out the final changes and adaptation of the brand's visual concept for such products as ice-cream trays, wafer cup ice-creams and choc-ice. The lettering specialists have developed a script type for this particular project.Today the updated design of the 48 KOPEEK brand shows simple and sincere communication with the consumers who enjoy this ice cream so much.
