Nestle baby cereal: legendary brand's new lookNestle is one of the worldwide leaders on the baby food market. The brand has a bright and positive visual image and a funny animal mascot Bo the bear, who is known and loved in different countries.In 2015 Nestle decided to renew the package of its baby cereal line to make it more up-to-date and attractive for consumers.When it comes to baby food, the package becomes very important as one of the key instruments of communication with consumers. It is almost impossible to overrate its functions: the package helps to specify product type, its formula, recommended age of usage, presence of allergens and other details that can be so important for mothers and for baby health.That is why the main task of this project was to create an effective and functional communication system providing easy navigation within the line and confirming the brand's image as an expert on this subject.We have kept the brand's main visual constants and created a clear, functional and safe image that works perfectly in shops. Renewed Nestle cereals became available at spring 2016 and were highly praised by the consumers.
