New Visual Image of the Bystrov® brandThe Bystrov® brand is the leader on Russia’s market of instant porridges that first appeared on the market almost 20 years ago and, since then, its visual image had not had any significant changes. In 2017, Nestle® entrusted the KIAN team with the implementation of brand redesign.TASKRedesign of Bystrov ® within a renewed concept. SOLUTIONThe key emphasis in the new visual brand concept is placed on appetising and dynamic food zones inspiring people to have a healthful and tasty breakfast. With this purpose, the KIAN production studio held a photo session and image post-processing of over 20 unique product compositions.Bystrov® porridges with a renewed design appeared on shelves in 2017 and were duly appreciated by both brand fans and new customers.®The owner of the new brands is Société des Produits Nestlé S.A.
