The concept of an open architecture was embodied in an identity of the architectural BureauThe Concept Art Confession Group is an ambitious Russian architectural firm, and a member of the KIAN Company group. CAC is a hallmark of thought in design. The authors do not just create a single object; rather they develop a unified concept, unafraid to experiment with different techniques and methods in the search for new original art forms, methods of interaction and plots.Based on the creative approach and professionalism of the CAC architectural bureau, the essence of the brand «open architecture» was designed and formulated, subsequently being developed in graphical language.The basis of the developed identity lay in the method of open typography, encouraging a person to complete the initial idea, thereby involving him in a communicative process with the brand, displaying the idea of a creative approach and an open mind. For visual range the following decision was put forward: to use the "diptych" that combines an architectural object and a vivid emotional component that explains and reveals its essence.
