A bright brand of high-technology domestic cleaning products The market of professional hi-tech goods for domestic cleaning started its development in Russia relatively recently. According to estimations of several experts, this sector has serious potential for development and concerted growth. In light of this the largest market players and many Russian producers are hurrying to establish themselves within this market by creating new brands. The Lavita brand has a large range of different products in its portfolio, designed for effective and professional domestic cleaning. These products were developed on the basis of leading technologies in material production, thereby enabling the consumer to achieve maximum cleaning results without the use of chemicals.TASKThe main task of the project was to create a technological and scientific brand image that is an expert in its field yet at the same time remains open and accessible to the understanding of customers.SOLUTIONThe task was solved by means of the colour and graphical solutions of the brands visual identity. The bright and saturated colour scheme creates an image of a technological product and also effectively separates the new brand from those of competitors already existing on the market. The main graphical and stylistic solutions of the brand were implemented according to prevailing trends in the identity of high-technology products. Due to the fact that the brand offers a broad product range and the company is planning to continue the development of the portfolio, it was necessary to create a universal solution that could be easily adapted according to diverse formats and sizes of packaging. This task was solved by separating the packaging into blocks of brand zone and product zone, thus enabling the composition of the package to be varied flexibly, adapting to the relevant conditions.
