Gerber — expanding the product portfolioGerber is the brand number one in ready-made baby food*. In Russia, the brand is traditionally represented by a wide range of baby purees. In 2018, Nestle Russia decided to expand the product portfolio of the brand in the local market and launch the new range of baby porridges. The KIAN team developed the package design. Like all international brands with a long history, Gerber has strict standards in visual identification formation which was to be considered in adapting the package design from foreign markets to Russia. The team also was tasked to develop product packaging zones that serve essential navigation and style-forming function here. * Source: Euromonitor International Limited; Packaged food, version 2019, retail sales in monetary terms, all retail channels, data for 2018.
