Wet Nose — a new chapter of the company developmentWet Nose is a chain of pet stores and veterinary pharmacies. It is a modern company growing rapidly in conditions of the developing pet products market in Russia. Due to market saturation and corresponding intensification of competition, the company needed to formulate clearer positioning and create a bright visual image for the store chain expansion and franchise selling.THE TASKThe comprehensive brand relaunch: development of brand positioning, visual and communication strategies.THE SOLUTIONAt the time of the rebranding the company was presented by the pet stores chain with the additional service in form of veterinary pharmacy. The target audience of the chain consisted of pet owners who see their pets as a proper family member, thus giving them a great amount of care. This insight was used as a basis for brand positioning development: Wet Nose is a pet owner's assistant always ready to give the right advice and offer whatever is required for the dear pet's healthy and happy life. This positioning synergizes well with a positive and kind-hearted name of the Wet Nose brand. And a new bright identity along with accompanying communication create a trustworthy, welcoming, but also savvy image of the chain. Simplicity of the developed visual concept makes it possible to solve one of the company's key business task: the need to open new "convenience store"-style outlets on a regular basis, while also keeping the it recognizable regardless of technical capabilities for exterior and interior branding of the stores.
