A renewed design concept for a legendary brandKIAN has been providing a full range of branding services and support for the Nesquik® brand since 2011.As their strategic partner we created a new version of the Nesquik® brand in the Confectionary segment. All product recipes in this category were thoroughly reworked and perfected, which was communicated to consumers through brand redesign. The renewed visual concept retained the visual continuity of the Nesquik® brand image, and the composition, which featured an appetizing product range and modern infographics, enabled effective communication with the consumer. Within the framework of a partnership with the Nesquik® brand team, a significant number of projects were completed relating to the visual image for new products: seasonal brand offers, promotional packages that were co-branded with Disney, the design of supporting advertising materials, and the strengthening of the brand identity on the shelves.
