Petroglyph — Altai Wild Water THE TASKTo create an international brand for bottled water from scratch; to develop marketing, visual and communicative brand strategies.THE SOLUTIONPetroglyph® spring water is sourced from the Altai Mountains, one of the most picturesque and energy-rich locations on Earth. The comprehensive approach applied has made it possible to position the brand on the basis of the unique geographic location of the water’s source. The Altai is a place of power and magical beauty, where numerous myths and legends have originated, celebrating the energy and magnetic attraction of the Altai Mountains. The cold rock of the Altai Mountains remembers the hand of the primitive artist creating petroglyphs on its surface, the hoof of a horse from a caravan of traders who carried their merchandise along the Great Silk Road, the footprints of thousands of pilgrims and travelers who sought the legendary source of the empowering crystal-clear water. This image has been reflected in the brand name and was used as the basis for a unique visual concept, developed further in all communications, including the website petroglyphwater.com designed and developed by the digital subdivision of the KIAN Company. The unique shape of the bottle has been designed specifically for this project and its natural texture suggests the idea of organic materials such as glass, paper and stone. All of this has formed a noble and premium brand identity.
