Vsemayki.ru — the leader in the Russian market of e-commerce in the printed goods on demand segmentThe Vsemayki company group is a leader in the Russian market of e-commerce, encompassing several production areas, a logistics company, a copy center and a wide network of print centers across Russia.The specifics of the business entail working with an extremely diverse target audience and a very wide range of products.TASKНовый этап развития компании требовал разработки единой системы визуальной идентификации, позволяющей объединить все направления бизнеса компании и создать эффективный язык общения с целевой аудиторией бренда.SOLUTIONThe strategy of brand positioning, including a unique language for communicating with the consumer based on provocation and epatage, is unveiled in a dynamic system of identification that does not have a constant symbol, and thus easily adapts to the specific aims of all promotional items. The designed graphical language lends the brand a charismatic image and a bright emotional charge.The universal and flexible system of visual identification ensures that all brand communications easily adapt to both online and offline retail segments.In the process of this large-scale rebranding project, KIAN specialists helped Vsemayki to set up their own design department which currently works autonomously to create unique content, helping Vsemayki to confidently lead the way in their branch of industry.
