We support the World Wildlife Fund (WWF)The WWF is one of the largest charitable organizations in the world, working to protect nature across the planet for more than 40 years. The WWF completes more than 1,200 projects annually, focusing the attention of millions of people on environmental problems and potential solutions.KIAN prepared an important mission for the WWF and is an active supporter of the fund. Working within the framework of a partnership several projects were completed, aimed towards attracting attention to the plight of endangered animals, as well as the need to prevent the depletion of natural resources. The creative concept designed for social advertising found resonance within the auditory, arousing interest in the solution of ecological problems and the desire to help organizations to safe-guard the natural world.