Kian

brand agency

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all Strategy Design Communication Digital Architecture Production
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Our areas of expertise – initial brand creation,
product release and support

  • Strategy   /  
  • Design   /  
  • Communication   /  
  • Digital   /  
  • Architecture   /  
  • Production

The story of KIAN began with four little letters and one big idea: to be the best of the best in our line of work and to unite like-minded people, bringing them together as a team in order to shape the future of our industry. We are constantly broadening our horizons, continuously developing and branching out into new areas of activity. Currently, we are fulfilling hundreds of projects on behalf of major companies across the globe, all of which have their operations in diverse spheres of business.

KIAN is comprised of the following elements: a branding agency, an architectural bureau and a digital agency in addition to a production studio, specializing in photography and video-production. This unique collection of tools allows us to execute the most exacting business tasks, taking projects to completely new level of quality.

The unique geographic location of our departments enables us to work effectively on any given project, irrespective of the national or cultural idiosyncrasies of that particular market. Today, KIAN has long-term partnerships with companies from Russia, Western Europe, Israel, Mongolia, Korea, Vietnam, Kazakhstan, Ukraine and Belarus.

Our collective unit is our pride and joy, over the last 20 years we have formed a team of 50 specialists of the very highest caliber in their respective fields, encompassing such spheres as: economics, marketing, design, advertising, and architecture. KIAN is a unified team forged of various creative threads, well-honed and bonded through the successful execution of hundreds of projects. It is exactly this factor that enables us to create effective business solutions that stand the test of time. Amongst the brands that we have created, many have won prestigious business awards, such as Brand of the Year (Effie), One Hundred Best Products in Russia, and the TOP10 of Forbes magazine. Reviews of our projects are regularly featured in respected international publications.

We play an active social role in our professional sphere: we have been active members of EPDA since 2007, and constantly take part in international professional contests. Our projects win respected international design and advertising awards on a regular basis, for example: Epica award, Reddot design award, Pentaward, Good design, Cresta awards, and many others besides.

Our story is just beginning, and we’re proud of the fact that we create it together with you.

 

KIAN GO!

ДИЗАЙН-ДИРЕКТОРА ГРУППЫ КОМПАНИЙ KIAN ИГОРЬ КРИВОНОГОВ И МАРИЯ СЫПКО НА BEHANCE PORTFOLIO REVIEWS

ОФИС KIAN GROUP RUSSIA

OPEN ARCHITECTURE — АРХИТЕКТУРНОЕ ПОДРАЗДЕЛЕНИЕ ГРУППЫ КОМПАНИЙ KIAN

ДИЗАЙН-ДИРЕКТОР KIAN ИГОРЬ КРИВОНОГОВ НА ВЕРШИНЕ АКТРУ (4044 М)

КОМАНДА KIAN

KIAN SNOWTEAM — ЧЕМПИОНЫ 2013

БРЕНД ПРЕМИАЛЬНЫХ 
ШОКОЛАДНЫХ КОНФЕТ FLUIDÉ, ЗАПУЩЕННЫЙ КОНДИТЕРСКОЙ КОРПОРАЦИЕЙ ORKLA
​И КОМПАНИЕЙ KIAN, БЫЛ ОТМЕЧЕН EFFIE AWARDS RUSSIA

red dot design award winner

 PENTAWARDS В ПАРИЖЕ. МЫ ПОБЕДИЛИ, ЗАВОЕВАВ СРАЗУ ЗОЛОТО И СЕРЕБРО! ​GOLD PENTA ЗА ПРОЕКТ GOGOL MOGOL
​И SILVER PENTA ЗА ПРОЕКТ MAGIC WIPES 

НАШ ПРОЕКТ В TOP-10 НАИБОЛЕЕ УСПЕШНЫХ БРЕНДОВ ПО ВЕРСИИ ЖУРНАЛА FORBES

Золото из Нью-Йорка: золото на Международном фестивале Cresta
​за проект gogol mogol

Play

KIAN ЯВЛЯЕТСЯ
​ДЕЙСТВИТЕЛЬНЫМ ЧЛЕНОМ EUROPEAN PACKAGING DESIGN ASSOCIATION С 2007 ГОДА

silver epica awards 2012

BRONZE epica awards 2009

KIAN SNOW TEAM 2015

чим чим —
лучший инновационный
продукт года
на «Продэкспо-2014»

Green GOOD DESIGN Award 2012

GREEN GOOD DESIGN AWARD 2012

GREEN GOOD DESIGN AWARD 2013

НАШ ПРОЕКТ ВЗОРВАЛ БРИТАНСКИЕ ТАБЛОИДЫ!

 
 
  • Product branding

    The most extensive and capacious sphere of branding. In the conditions of modern saturated, rapidly developing and highly selective FMCG market, creating such a business tool as an effective product brand requires the participation of professionals with in-depth and comprehensive expertise in many areas.

  • Corporate Branding

    The feature of corporate branding consists in working with two target groups: the external audience of the brand (clients and partners) and internal target audience, i.e. employees of the company. Corporate brand is a powerful tool for the formation of an effective HR-brand of the company.

  • Retail Branding

    Retail branding, perhaps, is the most complicated sphere of branding, because the task of this direction is the formation of an integrated and comprehensive space of the brand, in which the consumer has the opportunity to interact with the brand at all levels: visual, audito, tactile, emotional and others. In this regard, the work on creating a retail brand should unite experts from different fields: marketing, architecture, design, engineering and many others.

  • Marketing Strategy

    The aim of the marketing strategy is to understand what is the role of the brand among competitors, how it should be different from them, what qualities and characteristics should it possesses. Marketing strategy allows the company management to obtain an effective development plan that identifies the goals and objectives of the planned activities, the portrait of the target audience, to attract which promotional activities will be held, analysis of the key risks, strengths and weaknesses of the project, the procedure for the launching the brand on the market or its support.

  • Product Strategy

    In today oversaturated market work on creating an effective brand must begin with the development of a unique product offer that is different from those of competitors and is able to get in the consumer insight that was not completed by any of the competitors yet.

  • Visual Strategy

    Visual strategy is the creation of an integrated and comprehensive visual image of the brand, starting with the construction of the visual identification of a brand (corporate style) to the further development of all brand communications: packaging design, advertising communications, digital, design of architectural environment.

  • Communication Strategy

    Communication strategy is a consistent program of implementation of brand tasks in the sphere of communication with consumers. The communication strategy is based on marketing strategy and brand positioning, and is a collection of the most effective channels and instruments of influence on the target audience and the mechanics of using these tools.

  • Naming

    The name is the most simple and accessible way to bring essence of the brand and its positioning to the consumer. Special attention during the development of the verbal trademark is given to the legal component, so this stage of development is carried out in close cooperation with the specialists of the legal services of our company.

  • Creativity

    We are convinced that the work with a brand does not end at the stage of its creation and introduction into the market. In the framework of creative support of the brand, we develop the basis laid in the creation of marketing strategy of the brand and implement the development of brand communications in accordance with its communication strategy.

  • Packaging Design

    Packaging is the most important tool of sales and communication with customers in the FMCG segment. High-quality packaging design allows the brand not only to effectively stand out against a background of competitors and to attract the attention of consumers, but is, in fact, a self-promotional tool, allowing the company to significantly save advertising budgets.

  • Digital

    Digital media in the modern world is an environment in which business, brands and ideas are located in the closest proximity to their audience. The opportunity to receive instantaneous consumer feedback enables the brand to build a more efficient, flexible and inspiring means of communication. By the use of interactive features, the essential nature of a project is fully revealed to the consumer at the stage of its development. In the long term, this entails the creation of a long-term strategy for the brand in the digital environment, ranging from mobile applications to websites and advertising campaigns.

  • Architecture

    Man is constantly surrounded by space and naturally this has a profound effect on his life, plunging him into different moods, and conjuring various emotions and moods within him. Whether this space happens to be an urban area or a street, a small bakery or a counter is of little importance. The ability to create a conscious space is thus a powerful tool of communication with the consumer and to successfully convey the essence of a brand via space is to create effective and comprehensive solutions.

  • Production

    Photo-imagery or photo-history is an important part of the brand sphere, being able not only to convey the character and essence of a brand, but also to play a crucial role in the formation of a visual identification. Photography is a powerful driver that is able to breathe life into a project, creating the desired emotions and mood, and placing the consumer in direct communication with the brand. A team consisting of food-stylists, visual artists, set-designers and photographers enable us to create photographs and videos of the very highest level.

Paris +33 07 83 58 82 72
Moscow +7 (495) 648 64 55
Novosibirsk +7 (383) 207 55 09
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