The hospitality of the Caucasus as a restaurant concept – AdzhikinezhalConquest Company, a famous Siberian restaurant holding, has worked with KIAN for several years, completing many interesting projects together during this time. One of the most successful joint projects was the Adzhiknezhal restaurant, set up in Novosibirsk during the summer of 2014. The rich and multi-faceted culture of the Caucasian people was a source of inspiration for the conceptual design of the new restaurant. Indeed a Caucasian dinner itself is considered to be a symbol of hospitality, warm-heartedness, and always has an abundance of delicious food and excellent wine.The concept of a restaurant with a welcoming Caucasian atmosphere was reflected in the name of the restaurant as well as across all the brand communication materials. The interior of the restaurant was created as a reconsideration and creative interpretation of the hospitable Caucasian soul: several rooms were designed in various styles, allowing guests to spend time on a Georgian style terrace bathed in light and sunshine, in a lounge with a stone fireplace or in a spacious wooden dining room, adorned with beautifully decorated wooden panels and sumptuous lace.The design for the menu presents a collection of treasures from the various culinary traditions of the Caucasian people: Georgian, Armenian, and Azerbaijan. KIAN came up with the name for the restaurant, designed the marketing strategy and architectural concepts, as well as creating a visual identification for the restaurant brand.