Teppan bar — a restaurant project that is unique in RussiaConquest Company is a famous restaurant holding based in Siberia. A new stage of the company’s development and an intensifying of competition in the restaurant sector necessitated the creation of new fresh ideas and effective business solutions.The design for the new restaurant concept is unique in Russia. We united two current trends of the modern Russian restaurant sector: interest in the cocktail sector and the growth in popularity of Pan-Asian cuisine. Teppanyaki bar is an establishment with a unique atmosphere, a place where guests can not only enjoy a varied range of dishes from modern Pan-Asian cuisine and witness a true gastronomic show, but can also sample house cocktails prepared by the best bartenders in town.An important aspect of the project was to create a multi-purpose establishment, which could successfully function during the evening and night hours, as well as during the day-time and lunchtime period. The reworking of the space was accomplished through working with light and musical staging. The idea of dynamism, playing with forms and juxtapositions, found its reflection in the bright and provocative name, Myatniy Karas (Peppermint Crucian) and the dynamic identity of the brand. The style that has been created is a living tool which can change with flexibility according to the corresponding purpose. KIAN named the restaurant, designed the marketing strategy and architectural concepts, as well as creating a visual identification for the restaurant brand.
