Golden collection of VINAP — new interpretation of Soviet classicsVINAP, a legendary brewery, founded in 1967 in Siberia. However, in 2014 the plant were bought by Novosibirsk brewing company (NPK). The new owners modernized the production significantly, upgraded it with new equipment, properly organised all business processes, while retaining the best of the VINAP heritage: the brewers team with over thirty years of professional experience, legendary recipes, traditions and particular approach to the beverage manufacturing. Comprehensive support for NPK in the field of marketing and brand communications was carried out by the KIAN group.During the project marketing strategy, brand portfolio were implemented. And also the network of retail stores was developed from the scratch.The revival of enterprise began with the return of the "Golden collection", the line of legendary beers: "Zhigulevskoe", "Comrade Bender", "March" and "Velvet".Traditional Soviet beer already represents a certain market niche. Each of the legendary Soviet brands has its unique recognizable image. The main objective of the project was to remain within the familiar image of each sort by offering its own vision of Soviet brands.Visual identity of the "Golden collection" brand, based on the unique author's illustrations, reveals the emotional character of each sort, combining them into one complete collection.
