Torgovaya ploshad - rebrandingThe "Torgovaya ploshad" company is one of the leaders at the market of sausages and meat delicacies of the Siberian region. In addition to meat production the company also develops its own retail chain, which today has over a hundred outlets.By the time the client comes to the KIAN group he has already had a set of tasks, but the key and fundamental problem was a lack of a unified marketing and visual strategy and also understanding of brand positioning at the market.During a large-scale rebranding project the product strategy was defined, the structure of the brand portfolio was formed, positioning and marketing strategy of a company was developed and comprehensive visual strategy that was developed in all brand communications, from packaging design to architectural concept of its own retail chain.Deep audit of the company showed that despite the serious level of enterprise development, high production volume and broad retail chain, the company still was based on the principles that were since its foundation: the highest standards of product quality and personal responsibility of owners. All of these features of the "Torgovaya ploshad" company were in the platform and brand positioning, reflected in the phrase "Sincere quality. Special relationship". This concept of positioning was clearly embedded in the basic principles of the company and in a growing trend of interest in natural, authentic, craft products, made with passion and care about the customers.The positioning strategy of the brand reflected in all communications. Easy and clean visual solutions, a large amount of natural materials and textures in the packaging design and the design of stores, a simple and sincere advertising message — all this emphasizes the honest treatment of the company to the customer and confidence in the quality of the product.
